DOES THE IMPACT OF ANTI-DRINKING AND DRIVING PUBLIC SERVICE ANNOUNCEMENTS DIFFER BASED ON MESSAGE TYPE AND VIEWER CHARACTERISTICS?

Gorde:
SANTA, A.F., COCHRAN, B.N., DOES THE IMPACT OF ANTI-DRINKING AND DRIVING PUBLIC SERVICE ANNOUNCEMENTS DIFFER BASED ON MESSAGE TYPE AND VIEWER CHARACTERISTICS?. JOURNAL OF DRUG EDUCATION, Vol. 38, no. 2 (2008), p. 109-129.
Erref. 154716
Kokapena: SIIS R.708 Archivo
Hitz-gakoak:
Accidentes de tráfico, Actitudes usuarios, Alcohol, Drogodependencias, Género, Percepción, Prevención, Publicidad, Resultados, EE.UU.

Antzeko izenburuak: DOES THE IMPACT OF ANTI-DRINKING AND DRIVING PUBLIC SERVICE ANNOUNCEMENTS DIFFER BASED ON MESSAGE TYPE AND VIEWER CHARACTERISTICS?