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DOES THE IMPACT OF ANTI-DRINKING AND DRIVING PUBLIC SERVICE ANNOUNCEMENTS DIFFER BASED ON MESSAGE TYPE AND VIEWER CHARACTERISTICS?

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SANTA, A.F., COCHRAN, B.N., DOES THE IMPACT OF ANTI-DRINKING AND DRIVING PUBLIC SERVICE ANNOUNCEMENTS DIFFER BASED ON MESSAGE TYPE AND VIEWER CHARACTERISTICS?. JOURNAL OF DRUG EDUCATION, Vol. 38, no. 2 (2008), p. 109-129.
Ref. 154716
Location: SIIS R.708 Archivo
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Palabras clave:
Accidentes de tráfico, Actitudes usuarios, Alcohol, Drogodependencias, Género, Percepción, Prevención, Publicidad, Resultados, EE.UU.

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