Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements
Wedi'i Gadw mewn:
Farrelly, M.C., ET AL., Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements. Tobacco Control, Vol. 20, no. 4 (2011), p. 279-284.
Ref.
182398
Lleoliad:
SIIS R.1048
Palabras clave:
Campañas, Drogodependencias, Efectos, Evaluación de servicios, Promoción, Publicidad, Resultados, Tabaquismo, Tratamiento, Utilización de servicios, EE.UU.
Campañas, Drogodependencias, Efectos, Evaluación de servicios, Promoción, Publicidad, Resultados, Tabaquismo, Tratamiento, Utilización de servicios, EE.UU.
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