HOW PHILIP MORRIS BUILT MARLBORO INTO A GLOBAL BRAND FOR YOUNG ADULTS: IMPLICATIONS FOR INTERNATIONAL TOBACCO CONTROL

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HAFEZ, N., LING, P.M., HOW PHILIP MORRIS BUILT MARLBORO INTO A GLOBAL BRAND FOR YOUNG ADULTS: IMPLICATIONS FOR INTERNATIONAL TOBACCO CONTROL. TOBACCO CONTROL, Vol. 14, no. 4 (2005), p. 262-271.

Ref. 135536

Localização: SIIS R.1048

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Palabras clave:
Drogodependencias, Empresa, Juventud, Publicidad, Tabaco

HOW PHILIP MORRIS BUILT MARLBORO INTO A GLOBAL BRAND FOR YOUNG ADULTS: IMPLICATIONS FOR INTERNATIONAL TOBACCO CONTROL

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