Tobacco packaging health warning labels

Furkejuvvon:

Tobacco packaging health warning labels. Serie: Eurobarometer Qualitative Study, Bruselas, European Commission, 2012, 100 p.

Ref. 183922

Sajádat: SIIS Archivo

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Palabras clave:
Acción contra las drogodependencias, Drogodependencias, Estudio cualitativo, Información, Publicidad, Recomendaciones, Tabaco, Tabaquismo, Unión Europea

Abstrákta:
Este Eurobarometro, encargado por la Comisión Europea, tiene como objetivo establecer cuál de entre aquellos nuevos mensajes de advertencia que figuran en las cajetillas de tabaco resultan más efectivas. Para ello, se desarrollaron entrevistas individuales con más de 270 personas fumadoras, ex-fumadores y no fumadoras de los veintisiete Estados miembro. El estudio, de caracter cualitativo, permite establecer una selección de las 14 advertencias que mayor impacto pueden ejercer.

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